Your newsletter, written.
You just say yes.
Nellie reads your website and socials, plans your editorial calendar, drafts every issue, and sends when you approve.
Set up in 10 minutes. First issue drafted during onboarding.
This week at Sunday Supply Co.
Sources: your website (2 updates) · your events page
Scheduled for Thursday, 9am
The gap
You already have the news.
It just never leaves the building.
Your members, donors, or customers only hear from you when someone finally has a free afternoon to write it up.
Meanwhile, every silent month makes you a little easier to forget.
How Nellie works
One assistant that decides
what to send next.
Nellie learns your organization.
Reads your site, socials, and the web to build your profile.
She plans before she writes.
Builds an editorial calendar around your dates and causes.
She drafts and schedules.
Every issue is grounded in your real content. No invented facts.
She learns from your edits.
Every approval and change sharpens the next draft.
Why email
Email is still the channel
nobody can take from you.
$36
Returned for every $1 spent on email marketing.
28.6%
Average email open rate for nonprofits and membership organizations.
16%
Of nonprofits' online revenue comes directly from email.
4.6B
People use email worldwide, more than any single social network.
Sources: Constant Contact · Neon One, Nonprofit Email Benchmark Report · M+R Benchmarks · Market.us, Email Usage Statistics
The difference
Consistent beats brilliant.
Your sending calendar
An empty, sporadic calendar, versus one full of drafted issues, weeks ahead.
Your inbox presence
A subscriber's inbox with nothing from you, versus a steady monthly issue.
Built to run on its own
A newsletter operation
that actually runs.
Every piece below is a real, shipped part of Nellie. Not a roadmap slide.
Grounded drafts
A code-enforced check that nothing in an issue is invented.
Editorial calendar
Months of issues planned around your dates. Drag, reschedule, skip.
Brand auto-extraction
Colors, logo, and tone pulled from your site at onboarding.
Hosted signup pages
A /join page and QR code for every organization.
Approve or autopilot
Review every issue, or earn autopilot and let Nellie send within your rules.
Deliverability handled
Dedicated sending infrastructure, warm-up, bounce and complaint protection.
Learns from you
Every edit teaches the next issue.
Under the hood
Good writing on a serious
sending foundation.
Suppression and unsubscribe compliance
One-click unsubscribe and list hygiene, handled on every send.
ExplorePlans
Hire Nellie by the month.
Review
Up to 5,000 subscribers
$99/mo
billed $1,188 yearly
What you get
- Six-month content calendar
- Every issue drafted & scheduled
- One-click approval
- Your own sending domain
- Branded signup page
What you're missing: Nellie drafts, you still press send.
Hire NellieAutopilot
Up to 20,000 subscribers
$207/mo
billed $2,490 yearly
What you get
- Everything in Review
- Issues send automatically
- 24-hour preview window
FOUNDING5: the first 5 organizations lock Review at $79 for 12 months.
Want it fully handled?
Nellie can come with a person.
A managed setup where we onboard, tune, and run it with you, for organizations that want a done-for-you start.
Frequently asked questions
Is Nellie an AI writing tool?
Not quite. A writing tool waits for you to open it. Nellie is the operator: she reads your site and socials, plans the calendar, and drafts every issue on schedule, without you starting anything.
Will she make things up?
No. Every draft shows its sources, and a code-enforced check keeps issues grounded in your real content. If there's genuinely nothing worth saying that week, she skips it rather than inventing filler.
Do I have to approve every issue?
On the Review plan, yes: nothing sends without your yes. On Autopilot, issues send automatically after a 24-hour preview window, and you can always pull one back before it goes.
Can I import my existing list?
Yes, bring a CSV, even a messy one. Nellie handles validation and cleanup on import.
What happens to deliverability?
Handled for you: dedicated sending infrastructure, domain warm-up, and automatic bounce and complaint protection, all under your own sending domain.
Who is Nellie for?
Organizations that already produce information but send it inconsistently by email: associations, networks, membership bodies, youth organizations, NGOs, and SMBs.
Your competitors aren't sending either.
Be the organization that shows up in the inbox this month.